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ABOUT US

COFFEE WITH PURPOSE. CRAFTED FOR THOSE WHO SERVE.

At 10-4 Coffee, we believe every cup should stand for something greater. When you choose 10-4 Coffee, you're not just buying coffee. 10-4 Coffee was created to honor the people who answer the call every day; our military, veterans, law enforcement officers, firefighters, EMTs, dispatchers, and first responders. These are the men and women who keep our communities safe, protect our freedoms, and show up when others need them most.

The name "10-4" means message received; a phrase rooted in communication, trust, and accountability. To us, it represents something even bigger: recognizing the sacrifices of those who serve and giving everyone an opportunity to support them, one cup at a time.

Each batch is carefully roasted in small quantities in partnership with Temecula Coffee Roasters, ensuring freshness, consistency, and character in every roast. From the moment you open the bag, the aroma tells the story of our commitment to quality and purpose. Whether you're heading out before sunrise, finishing a long shift, working from your desk, or sharing coffee with family and friends, we hope every cup brings comfort, focus, and a reminder that it supports something bigger than yourself.

But 10-4 Coffee is about more than great coffee. Ten percent of our profits are dedicated to supporting military personnel, veterans, and law enforcement organizations. Every purchase helps us give back to the communities that dedicate their lives to serving others.

Founded by Dr. T, a longtime public servant, engineer, and passionate advocate for veterans and those who serve, the vision behind 10-4 Coffee is simple but powerful—build something that honors service while delivering exceptional coffee with meaning behind every cup.

10-4 Coffee is not just coffee; it’s Coffee With Purpose and Serving Those Who Serve.